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Web Metrics: Why Returning Visitors And Bounce Rate Are Important.

“I came; I puked, and I left.” Web analytics can provide a substantial amount of information for both businesses and personal use. Creating a user-friendly website, using the right keywords, and optimizing for different mediums like mobile, tablet, and desktop are all very important, but to really know whether a site is successful or not … Continue reading Web Metrics: Why Returning Visitors And Bounce Rate Are Important.

Consumers! Are You Being Smart About Mobile Privacy?

6 Best Practices to Avoid Smartphone Privacy Issues and More [Infographic]

Emerging Media: Today & Beyond

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What’s on your mobile device? Are email addresses, phone numbers, contacts, personal photos, location addresses, and personal financial information available on your mobile device? With all this information stored on mobile devices, many consumers are highly concerned about the safety and confidentiality of their personal information.  In fact, the infographic below shows that a recent survey reports 92 percent of internet users worry about their privacy online, 89 percent of consumers reportedly have avoided companies that do not protect their privacy, and 45 percent are now more worried about online privacy than they were a year ago.

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From these statistics, it is vital for consumers to become more responsible and take the necessary steps to protect their personal information on emerging media. Christopher Olsen, an assistant director in the FTC’s division of privacy and identity protection, and Eduard Goodman, the Phoenix-based chief privacy officer for the blog Identity Theft 911…

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You’re Being Watched And Tracked in Stores and Online.

According to Smart Places, an organization striving to provide more details about mobile location analytics (MLA) to consumers, many companies are using cellphone Bluetooth and Wi-Fi signals to collect data from consumers possibly without them even realizing it. “A store doesn’t need to see my every move. Stop being creepy. Seriously, stop trying to convince … Continue reading You’re Being Watched And Tracked in Stores and Online.

Why Direct Marketing isn’t Going Anywhere.

Direct marketing has grown significantly over the past few years and it seems as though it is here to stay. In 2015, direct mail accounted for $46.8 billion of spending and is expected to rise to $47 billion in 2016. Direct mail, email, and display advertising grew 7.3% or $11.6 billion in 2015 alone, that number is expected to grow to $11.72 billion this year.

How the Internet of Things has Changed Content Marketing

Content marketing can be difficult to define with so many different variations; however, the Content Marketing Institute defines content marketing as, “…the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” … Continue reading How the Internet of Things has Changed Content Marketing

Marketing on Different Mediums and Why It Matters.

Take a quick glance at the landing pages below. What are your first thoughts? What attracts you to the page? Anything?   With 80% of internet users owning a smartphone and with 57% of mobile users saying they wouldn’t recommend a business with a poorly designed mobile site, it’s vital that marketers in 2016 focus … Continue reading Marketing on Different Mediums and Why It Matters.

Diversity …Priceless. How MasterCard Masters Diversity.

With Multicultural populations driving 84% of the population growth, fueling 81% of U.S. job growth and accounting for 43% of buying power in top 10 markets , it’s no surprise that most marketers are implementing this Total Market strategy. Earlier this week I came across DiversityInc. DiversityInc’s mission is to bring education and clarity to … Continue reading Diversity …Priceless. How MasterCard Masters Diversity.

How Emerging Media Exposes Us.

It seems like every day there is a new social network or app you just have to download and sign-up for to stay on top of the latest news. Every minute of every day there is an estimated 200 billion emails sent out, 48 hours of YouTube videos uploaded, and 684,478 posts published on Facebook. That is … Continue reading How Emerging Media Exposes Us.

Putting People First: A Healthier Dialogue for Mental Health

Note: This blog was originally written for a USA Today insert for Mental Health Awareness Month in May 2015. The language we use to talk about mental illness can be stigmatizing. Here are a handful of helpful reminders to recast the conversation in a healthier light. Mental illness is very often misunderstood. One reason for … Continue reading Putting People First: A Healthier Dialogue for Mental Health